Could ‘Flawless’ Consumer Experience Build Brand Love?


Here’s something for marketing pros in the broadcast media industry’s C-Suites to chew on: Almost half of North American and European consumers surveyed by the CMO Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.

To that end, would a consumer abandon your stations and go else where if they found tuning in to be poor, impersonal or frustrating?

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