Country Crock Cooks Up A Cable Campaign


by Diana Stokey, Media Monitors

In last week’s Media Monitors Cable Spot Ten report, GEICO was No. 1 again with 53,028 spots and Burger King moved up to No. 2 with 34,407 ads.

But it was Country Crock that gained the most notice in the most recent report.

The brand of butter substitute, thanks to a new campaign, jumped from No. 36 to No. 9 thanks to the airing of 17,620 commercials.

Also getting a lot of looks this week is NCAA Football. Thanks to a fresh new season with lots of excitement, the NCAA zoomed ahead from No. 30 to No. 10 last week, with 17,097 spots.