Coupons, Inc., provider of digital coupons, debuted a new national television campaign 8/1 titled, “There’s A Better Way to Save.” The campaign aims to raise awareness of the money-saving opportunities available with online coupons and drive traffic to its site, Coupons.com.
The campaign positions Coupons.com as the one-stop-shop to help consumers find simpler solutions to saving money by using humorous examples of shoppers resorting to great measures to trim their grocery budgets. The 15- and 30-second commercials include a reminder of how easy it is to save on Coupons.com, each concluding with, “Click. Print. Save.” They will appear in 60 U.S. markets, including seven of the top 10 beginning August 1. The campaign includes three spots. The first spot is available at http://www.couponsinc.com/corp/source/freesamples.asp; subsequent spots will be posted when they air.
The commercials were created in-house and directed by Jason Zada of Tool of North America. Post production was provided by The Whitehouse.
The effort is based on a successful DR strategy that was tested with its subsidiary brands, CouponSuzy.com and CouponBug.com. At the conclusion of more than two years of research, the market-based tests demonstrated that TV can be a cost-effective ad medium for driving user traffic to Coupons.com and increasing overall brand awareness.