Cox Communications and Yellow Book USA announced a co-marketing and distribution agreement where they will promote each other’s products and services through a variety of sales and marketing channels. The agreement also provides for the publication of Yellow Book directories that will include Cox branding and product information in key Cox markets. The first four pages of the directories will highlight Cox products and local service capabilities. In addition to normal distribution channels, Yellow Book directories will be available at Cox retail locations.
The first Yellow Book directories under the agreement were published in February in Providence, R.I., Pensacola, Fla., and Oklahoma City, Okla. The companies are also exploring the possibility of future co-branded directory distribution in other Cox markets.