Lexington, KY-based iHigh, a youth digital television platform and online network, received $11.7M in funding from Cox Media Group. The investment will fuel the company’s product development and corporate expansion as demand for iHigh’s DTV platform and online network continues to grow throughout U.S. markets.
CMG scored a strong minority interest in the company, currently valued at nearly $60M.
iHigh provides free web-based tools and live video streaming capabilities that enable organizations to connect to their audiences by broadcasting live content on the Internet to PCs, smartphones, tablets, and any other Internet-connected device.
Developed initially to support high school athletics and having spread to colleges and other affinity groups, iHigh enables students, coaches, boosters and other school supporters to easily connect with parents, their communities and local and national advertisers, anywhere and at any time.
“This strategic investment in iHigh is a long-term opportunity for Cox Media Group, and aligns with our mission of creating scalable content and advertising services businesses,” said Doug Franklin, president, Cox Media Group. “We believe iHigh’s solutions – giving audiences the ability to watch any event live over desktops, tablets or smartphones – are uniquely designed to help organizations reach a devoted and distributed fan base, while giving advertisers a highly targeted and hyper-local approach to reaching their customers. We’re looking forward to growing with iHigh, reaching new markets and expanding opportunities for dedicated fans and advertisers alike.”
iHigh’s online broadcast method is provided to high schools and other organizations free of charge. With more than 8,000 organizations using any of iHigh’s unique website templates, local high schools and youth groups, as well as national organizations such as USA Swimming, USA Wrestling, and the National Junior College Athletic Association, have built custom websites dedicated to reaching their audiences with features including live broadcasting, news and photos.
iHigh is currently operating in all 50 states, seven countries including Canada and Puerto Rico, and reaching more than 11 million annual unique visitors, including 20% of all traffic coming from mobile devices.