Cox Television announced the creation of Cox Cross Media. Effective 10/1, the new digital sales company, based in NYC, will initially market and sell online media advertising for the 300-plus television stations that are currently repped by Cox Television’s three national sales rep firms–TeleRep, Harrington Righter & Parsons (HRP) and MMT Sales. Cox Cross Media plans to work with multiple media platforms, including mobile, in the future.
Sign up for free to get: The Daily Intelligence Report delivered to your inbox.
RBR-TVBR delivers complete broadcasting news analysis and our infamous observations.