Craftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, a mobile television studio used throughout the network’s NASCAR coverage. The studio gives ESPN the ability to originate segments from an enclosed, controlled environment with no external noise interference. ESPN’s Tim Brewer, a two-time NASCAR champion crew chief, and other ESPN analysts report from the unit during race telecasts to teach viewers about the technical and mechanical aspects of NASCAR racing, using the Craftsman tools.
In addition to extensive on-air coverage through prominent Craftsman signage in the garage, the season-long sponsorship includes extensions in print via ESPN the Magazine and through a weekly Tech Garage feature in the morning race-day show on ESPN Radio. An online component will bring a virtual tech garage to life on ESPN.com.
The Garage makes its debut during coverage of the NASCAR Nationwide Series season-opening race at Daytona International Speedway 2/14, at noon ET on ESPN2. The enclosed studio contains the ESPN Chevy Cutaway Car used in ESPN’s NASCAR coverage. The studio also has room for displays of other race car elements such as engines, transmissions and shock absorbers.
