Profit — it’s the No. 1 goal of every radio and TV advertiser, and of every radio and TV station owner. But, what if you’ve just relaunched a radio station? There’s certainly been some thought into the execution of the format change, and the expectation of what will come in 12 months … right?
If that’s not happened, perhaps these “10 critical steps” from Simon Mainwaring can help bring riches to your newly launched product.