Cross-Platform Media Measurement: Where The Industry Stands



Impressions-based currency is one of the biggest topics of 2019 to involve both the television industry and the agencies, media buyers and Chief Marketing Officers seeking to invest their ad dollars in the most effective forms of media for their goods and services.

At the same time, accurate cross-platform media measurement standards, which arrived in autumn, are of keen interest to broadcast media and their advertising partners.

George Ivie, CEO and Executive Director of the Media Rating Council for nearly 20 years, is particularly engrossed in cross-platform solutions and what the impact of the standards on video are likely to be.

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