Cross-platform sponsorship


PBS has joined NPR and WGBH Boston as a key stakeholder in National Public Media (NPM). As part of the agreement, Paula Kerger, PBS President and CEO, will be seated on the Executive Board of Directors along with Vivian Schiller, NPR President and CEO and NPM Board Chair, and Jonathan Abbott, WGBH President and CEO, and PBS will purchase a 10% equity share in NPM.

NPM currently represents public media for corporate sponsorship, including all NPR programming, multi-market spot sales for 60 television stations and 120 radio stations, national sponsorship of “The NewsHour with Jim Lehrer,”,, and the Public Media Interactive Network. The governance venture for PBS is the next step in a long relationship with NPM (formerly NPB) where the organizations have worked cooperatively to explore new sponsorship opportunities through integration with NPR offerings and to expand into the online media marketplace to develop opportunities for PBS’ producers.