Super PAC American Crossroads and its affiliate Crossroads GPS are about to unleash their biggest ad offensive of the 2012 campaign, with $16 million going to one week’s worth of TV and radio ads in eight key presidential states and four Senate battlegrounds.
For the presidential race, American Crossroads is putting out an $11 million spot focusing on President Barack Obama’s promise that his stimulus package would push unemployment down to 5.6% by now, per Politico. The rate actually stands at 8.1%, reports Newsmax.
“Obama’s spending drove us $5 trillion deeper in debt, and now we have fewer jobs than when he started,” the ad’s narrator says.
See the ad here:
The piece will be shown in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia. Crossroads GPS is spending $1 million for radio ads in those states. That leaves $4 million of spending for the Karl Rove-linked groups in the Senate races in North Dakota, Virginia, Montana, and Florida.
The Crossroads groups are slated to spend $300 million in total during the election campaign to boost GOP presidential candidate Mitt Romney and his fellow Republicans.
RBR-TVBR observation: This looks to be the big counter to the damaging 47% ad that airs leaked audio from Romney. The most powerful political creative demonstrates what a candidate said or promised and how it ended up to be a lie or never happened. Yes, the debates will be powerful in moving numbers, but in the meantime, mudslinging ads will be the rule, rather than the exception from here on out.