Crystal Ball-Gazing with Drew Marcus


Drew-MarcusFinancial wizard Drew Marcus, Founder, Managing Partner and Portfolio Manager of Sugarloaf Rock Capital, LLC, took time out of his busy schedule to provide his insights into where media business is going between now and 2020. His views are part of the special RBR+TVBR print edition available at the NAB Show in Las Vegas.

To find out what he has to say, if you’re at the NAB Show, all you have to do is pick up a copy of RBR+TVBR, available free at right here. Look for our specially marked bins. And of course, loyal paid subscribers will get their own PDF version delivered straight to their inbox.

Here’s a sneak preview into some of his thoughts.

On how radio will earn a living: “Organically, radio groups will likely diversify away from advertising over the next five years. We are already seeing this with Cumulus investing in Rdio and NASH, Radio One investing in TV1, Entercom investing in SmartReach, Salem investing in digital and Townsquare’s focus on local events and websites.”

On video bundling: “Both programmers and distributors are incented to maintain the bundle. We believe the bundle may not break but it has never been more brittle.”

Be sure to read the entire article!