Ken Roberts, a veteran radio sales executive who most recently served as SVP/Sales for iHeartMedia‘s Washington, D.C. and Baltimore clusters, has joined Cumulus Media as VP/Sales of its trio of stations in the Nation’s Capital.
In his new role, Roberts will direct the sales efforts of Talk WMAL-AM & FM and Hot AC WRQX-FM.
He reports to cluster VP/Market Manager Jake McCann, who said, “I’m excited to have Ken leading our sales efforts in Washington D.C. He has a proven track record of running successful sales teams and tremendous relationships in Washington, D.C. His passion and enthusiasm will be a great addition to WMAL and WRQX.”
Roberts added, “I am honored to lead Cumulus Media’s D.C. team in developing creative solutions for our marketing partners. I was attracted to the company’s mission and success in building exceptional local programming with tremendous national products.”
Before moving to the Baltimore-Washington corridor, Roberts served as Director of Sales for Bonneville International’s stations in Phoenix. Prior to that, he was GSM for the stations owned by Susquehanna Media (then Cumulus Media) in Dallas.