Cumulus announced the expansion (2/28) of the NASH Country music and lifestyle brand to WOMG-FM 98.5 Lexington/Columbia, SC. It flipped from Classic Hits/Oldies “Magic 98.5.” NASH FM 98.5 will feature exclusive NASH programming content including “America’s Morning Show” with Blair Garner, Terri Clark and Chuck Wicks, “NASH Nights Live” with Shawn Parr and Elaina Smith and “Kickin’ It with Kix” with Kix Brooks and Suzanne Alexander. The station will also feature Program Director T.J. McKay in the afternoon.
“We are excited to introduce NASH FM 98.5 as we continue to grow the NASH brand across the country,” said John Dickey, Executive Vice President and Co-COO of Cumulus. “NASH FM 98.5 listeners and advertisers will benefit greatly from the variety of Country lifestyle content opportunities associated with the NASH brand.”
Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH magazine.