Cumulus Flint divestiture sold


SoldKrol Communications isn’t moving too far from its Michigan radio footprint, but its acquisition of WRSR-FM Owosso MI will bring with it something its other two stations lack: rated territory.

The station, once owned by Cumulus, was forced into a trust when Cumulus brought the stations of Citadel Media into its fold. It has since been under the TLC of Media Services Group broker Eddie Esserman under the licensee name Potential Broadcasting.

The sale price is $1.15M cash.

WRSR calls itself Fox, and brings Classic Rock into the Flint market from the west on a Class A 103.9 MHz facility with 2.85 kW @ 482’. It is not the sharpest knife in the Flint drawer, putting a prime signal on only about half of the urbanized area.

The outer, weaker contour rings of the station also clip Saginaw to the north, Lansing to the southwest, and portions of the Detroit area to the southeast.

What is doesn’t overlap are the contours of either of Krol’s currently-owned stations. They include WJSZ-FM Ashley MI, to the northwest of WRSR, and WMLM-AM St. Louis MI, even farther to the northwest. In fact, there are no common coverage areas shared by any of these three stations.