Cumulus flipped Classic Hits WDRQ (Doug FM) to NASH FM 93.1 on 12/13, marking its branded Country format debut in Detroit and striking up completion against CBS Radio’s top-rated heritage Country WYCD-FM. Right now they’re playing all-Christmas Country music; NASH FM launches with its regular Country music format 1/1.
Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January of this year starting with the flagship NASH FM 94.7 in New York City. In addition to country radio stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.
“I couldn’t think of a better city to launch our NASH brand right now. Detroit is everything country music represents – Made in America, for Americans and authentically America,” said John Dickey, co-COO and Executive Vice President of Cumulus. “Country is hugely popular in Detroit and the surrounding communities and we couldn’t be more excited to bring listeners and advertisers NASH FM 93.1.”
Eventually, Cumulus says it will operate 60 NASH-FM-branded stations.