Cumulus, Hubbard, Cobalt join Broadcaster Traffic Consortium


The Broadcaster Traffic Consortium (BTC), a nationwide coalition of radio companies formed to distribute data via HD Radio technology, announced that three additional radio companies will contribute spectrum to the venture: Cumulus Media, Hubbard Broadcasting and Cobalt Operating, LLC. The three new partners complement the current BTC coverage by providing key market contributions, particularly in medium and smaller markets.

The Broadcaster Traffic Consortium is building a first-of-its-kind nationwide network to distribute traffic data via radio technology. BTC is working with NAVTEQ, a leading global provider of digital maps and traffic for vehicle navigation and location-based solutions. BTC will use HD Radio technology to broadcast real-time NAVTEQ Traffic and other location-based info to portable navigation devices and automobile in-dash systems. The high bandwidth capacity provided via HD Radio technology will enable consumers to obtain high-quality, up-to-date information, including traffic flow and points of interest, when and where they need it most.

The Board of BTC also announced that Paul Brenner has been named president of the organization. Brenner previously held the title of administrative agent for the consortium; he remains VP of integrated technologies for Emmis. “The addition of Cumulus, Hubbard and Cobalt enhances the coverage of the system,” said Brenner, “and it demonstrates the inclusive nature of BTC.”

Founding members of BTC are Beasley; Bonneville; Cox Radio; Emmis; Entercom; Greater Media; NPR and Radio One.