The term Country implies a musical genre with rural roots, and those roots may very well still be evident, but the way Cumulus Media sees it, rural roots are no reason not to make the music available across the globe.
The plan is to partner NASH TV with Qello Concerts.
Qello’s specialty is streaming long-form concerts for on-demand access anywhere in the world.
Qello will now be making content from NASH available on its own OTT platform and over numerous others, including streaming devices, game consoles, smart TVs and mobile devices.
“Qello Concerts is a powerful platform to catapult our distribution into hundreds of millions of households across the globe through the connected TV market, bringing our popular lifestyle and entertainment programming to Country music fans to enjoy anytime, anywhere,” said John Dickey, Executive Vice President of Content and Programming for Cumulus.
“Country music is core to Qello Concerts and who better to grow that with than Cumulus and their amazing NASH TV content and industry-leading brand,” said Richard Johnson, co-founder of Qello Concerts.