Cunningham, Nielsen Renew Vows

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Nielsen and Sinclair Broadcast Group shared services partner Cunningham Broadcasting have reached a multi-year renewal agreement for local TV measurement.


Cunningham Broadcasting is subscribing to local market data for stations including WATM-TV and WWCP-TV in Johnstown-Altoona-State College, PA; and WTAT-TV in Charleston, S.C.

The new agreement also includes the Nielsen Scarborough local qualitative service.

“We are excited to be working with Nielsen again,” said Michael Anderson, President of Cunningham Broadcasting.

Catherine Herkovic, EVP and Managing Director, Nielsen Local, added, “We’re pleased to welcome WATM-ABC, WWCP-FOX and WTAT-FOX back to Nielsen and to our enhanced local TV audience data measurement capabilities, and we look forward to working with them to support their success in these unprecedented times. Our core data, as well as the Scarborough qualitative information, will assist them in helping local advertisers know where to find their target consumers.”