The customer is ever-changing. But is media keeping up with the changing customer? As advertiser needs and demands diversify, digital media is scrambling to figure out the sales motions, solutions and data that can evolve publisher-driven customer campaigns into the new realm of value-driven customer success.
As the biggest ad vacuum broadcast media deals with works to truly define customer success, this article from Alexander Group media-focused change agent Matt Bartels may prove to be essential reading.
