THE CW BASKS IN THE AFTERGLOW OF ITS MOST WATCHED MONDAY OF THE SEASON
ONE TREE HILL Hits or Matches Season Highs Across the Board
GOSSIP GIRL Builds Week-to-Week in Adult and Women Demos
Last night’s coupling of ONE TREE HILL and GOSSIP GIRL scored the network’s most watched Monday of the season (2.67mil) and matched its season best in adults 18-49 (1.3/3) and women 18-49 (1.9/5), according to Live Plus Same Day Nielsen ratings for Monday, Nov. 9, 2009.
ONE TREE HILL climbed this week to hit a new season high in total viewers (2.67mil) and women 18-49 (1.9/5) and matched its season best in women 18-34 (2.6/7), adults 18-34 (1.7/5) and adults 18-49 (1.9/5). ONE TREE HILL gained over last week by 13% in women 18-34, 13% in adults 18-34, 18% in women 18-49, 19% in adults 18-49 and 15% in total viewers.
GOSSIP GIRL was also on the rise, improving 26% in women 18-34 (2.9/7), 29% in adults 18-34 (1.8/5), 30% in adults 18-49 (1.3/3), 19% in women 18-49 (1.9/4) and 20% in total viewers (2.37mil) versus last week.
GOSSIP GIRL delivered its second best adults 18-49 of the season (behind only the season premiere), and matched its best adults 18-34 and women 18-34 ratings in 6 weeks (since 9/28/09).
(source: release and information from the CW network)