ON A HOT STREAK, THE CW’S VAMPIRE DIARIES STAKES OUT FIRST OR SECOND IN THE HOUR AMONG KEY YOUNG DEMOS
VAMPIRE DIARIES Builds Again, Scoring Best Ratings since Nov. 12 in Key Demos; Climbs to Best Female Teen Performance Since Sept. 17
VAMPIRE Wins its Time Period With Females 12-34, Female Teens and Total Teens; Takes Second Among Women 18-34 and Persons 12-34
VAMPIRE DIARIES Again Ranks as Thursday as TV’s #1 Show among Teens and Female Teens
February 5, 2010 (Burbank, CA) – Continuing its growth streak, The CW’s freshman hit THE VAMPIRE DIARIES rose to its best performance since Nov. 12 among women 18-34 (3.0/9), adults 18-34 (2.3/7), women 18-49 (2.4/6) and total viewers (4.02mil), according to preliminary live plus same day Nielsen ratings for Thursday, Feb. 4, 2010. In addition, last night’s VAMPIRE DIARIES matched its second best adults 18-34 performance of the season
VAMPIRE DIARIES soared to its best female teen ratings (3.3/12) since the show’s second telecast on Sept. 17. The CW’s gothic smash also matched its second best performance of the series among total teens (2.3/8).
VAMPIRE DIARIES topped all competition to win the 8:00-9:00pm hour among females 12-34 (3.1/10), female teens and total teens. VAMPIRE DIARIES ranked second in the hour among women 18-34 (3.0/9) and persons 12-34 (2.3/8).
Once again, VAMPIRE DIARIES was Thursday night’s #1 show among teens and female teens.
With its second consecutive week of ratings gains, VAMPIRE DIARIES improved over last week’s telecast by 7% in women 18-34, 10% in adults 18-34, 4% in women 18-49, 14% in female teens, 21% in total teens and 8% in total viewers.
Overall, The CW’s Thursday grew week-to-week among women 18-34 (2.3/6, +5%) and adults 18-34 (1.8/5, +6%), while holding steady among women 18-49 (1.8/5), adults 18-49 (1.5/4) and total viewers (3.2mil).
(source: data and information provided by CW)
