D1GP USA (www.d1gp.com), the motorsports industry’s premier drifting series, announced today it has finalized a deal with GPI Content Corporation and The FOX Television Station Group to air each of the D1GP USA Championship Points Series events in an estimated 45 million homes on FOX owned TV stations. Each event, slated as a one hour special, is anticipated to be broadcast adjacent to high-profile sporting events during the fall 2009 season. The FOX owned and operated broadcast TV stations provide content to nearly 40 percent of the nation’s households and nearly 44 percent of the nation’s Hispanic households, assuring that D1GP USA viewers will be the largest U.S. audience ever to witness drifting.
Discussions are ongoing with several national domestic cable carriers and dozens of FOX network affiliate stations with a mandate of increasing the U.S. television broadcast clearance to some 60 million broadcast households and 70 million cable households by the series premiere. International sales of the D1GP USA Championship TV series have begun and are showing strong results.
Weekly coverage of the D1GP USA Championship Points Series will commence this spring on the weekly syndicated motorsports show Steel Dreams TV (www.steeldreamstv.com), seen in more than 150 U.S. television markets and covering some 70 million households.