Daily’s Cocktails launches new television campaign


Daily’s Cocktails is supporting a new wave of tropical and light pouch products with new packaging, television spots, and promotions. Daily’s has introduced Bahama Mama, Blue Hawaiian and Hurricane—and three new Light flavors—Light Pink Lemonade, Light Margarita and Light Mango Passion Fruit Daiquiri, joining the already popular Piña Colada in the tropical line and Light Strawberry Margarita in the light line.

This Spring, television viewers can keep an eye out for four new 15-second spots released by Daily’s. Each ad encourages viewers to have fun and to find their “happy taste.” Daily’s tells RBR-TVBR these commercials are airing on Bravo, E!, Style, Oxygen, Food Network, WE, VH1 and TLC.

Daily’s has also updated its pouch packaging. The Tropical, Classic and Light categories of cocktails are now clearly distinguishable for consumers with color schemes identifying each line.