As part of the 25th birthday of the Blizzard Treat, Dairy Queen and Oreo, a Kraft Foods brand, have announced a Limited Edition Oreo Blizzard Cookie now available nationally in grocery stores and retailers including Wal-Mart and Target. It’s the first time the frozen treat category leader has collaborated with a packaged goods brand to present an Oreo Blizzard flavor product.
The cookie, available for a limited time, is a combination of smooth Oreo Blizzard Treat flavored crème blended with crunchy Oreo cookie pieces that’s sandwiched between two dark chocolate Oreo wafers. Each Oreo Blizzard Cookie package has a link and special code for consumers to download coupons for DQ Blizzard Treats.
Kraft Foods is also title sponsor of Dairy Queen’s custom-designed Blizzardmobile currently on 25-market tour throughout the U.S. and Canada as part of Blizzard’s 25th birthday celebration. The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo Blizzard Treat. At stops in each city, free new Mini Oreo Blizzard Treats are distributed from the Blizzardmobile. The Minis are about half the size of a small 12 oz. Blizzard Treat and will be available in DQ restaurants in August.
“This is a big year for us with all of the initiatives surrounding the 25th birthday of the Blizzard and the 70th anniversary of our brand,” said Keller. “With Kraft Foods and Oreo, we continue to delight and excite our customers in our restaurants and in communities across the country.”
The world can connect with the Blizzardmobile by tracking it online at Facebook.com/DairyQueen through photos, videos and blog posts. A complete list of future tour stops and dates is available on Facebook. In addition, Dairy Queen is hosting several other activities online including photo and video contests.