NASCAR racing superstar, Dale Earnhardt Jr. and his company JR Motorsports (JRM) will be featured in a national marketing campaign that will launch in early 2010. The partnership will include TV, radio, and online advertising.
The ads will build off of last year’s campaign, where Earnhardt Jr. talked about his family’s 30-year history with Nationwide. Earnhardt Jr. is a current Nationwide Insurance customer – as are many other members of his family.
“We’re excited to continue our relationship with Nationwide,” Earnhardt Jr. said. “My family has a long and positive history with Nationwide Insurance as customers for over 30 years. I look forward to driving in the 2010 racing season and believe Nationwide has done an outstanding job elevating the NASCAR Nationwide Series as the series sponsor. I am pleased to kick off another year with Nationwide.”
Nationwide’s Series Insider website, www.nationwide.com/series, will feature behind the scenes videos and photos from the ad shoot in early December. The final ads will be available on the Insider site in early 2010.
“The story of the Earnhardts’ experience with Nationwide helps bring authenticity to our brand and we believe played an important role in the success of last year’s campaign,” said John Aman, associate vice president, Nationwide Insurance. “The way Dale Jr. and his family connect with NASCAR fans and general consumers adds to our decision to continue this partnership. We see this as a great opportunity for both Nationwide and JR Motorsports.”