According to Arbitron, Dallas – Ft. Worth, TX is the 5th largest radio market with a population of 5,326,500. In light of Super Bowl XLV Media Monitors says the #1 radio advertiser in that market last week was Estrella TV Network with 1,504 spots. Coming in #2 was Geico with 1,159 spots, while AutoZone was #3 with 601 spots. Progressive jumped from #41 to #4 with 567 spots and Sam’s Club echoed that with a leap from #71 to #5 running 554 ads. Wal-Mart was #6 airing 540 commercials, while the movie Sanctum was #7 with 499 ads. Target was #8 with 485 spots and Direct Energy landed at #9 with 475 spots. Sports Authority was in a #10 airing 473 spots.
The SHANE COMPANY was #1 in the USA with 8,515 spots in this category. JARED THE GALLERIA OF JEWELRY was #2 with 8,175 spots, while BEN BRIDGE JEWELRY was #3 airing 2,982 commercials. GENESIS DIAMONDS was #4 with 2,350 spots and DIAMONDS DIRECT shined at #5 running 1,793 ads. THE JEWELRY EXCHANGE was #6 with 1,503 spots, while ROLEX jumped from #27 to #7 with 1,245 spots. INTERNATIONAL DIAMOND JEWELRYS hit #8 with 1,134 spots and REIS-NICHOLS locked in #9 with 661 spots. CHARISMA JEWELYRS was #10 with 649 spots nationally.
NATIONAL STATISTICS
GEICO continues its lock on #1 with 47,746 spots. MCDONALD’S was up from #4 to #2 with 27,203 spots, while AUTOZONE was #3 with 23,918 ads. The HD DIGITAL RADIO ALLIANCE surged from #7 to #4 with 20,656 spots and H&R BLOCK dropped from #2 to #5 with 20,584 spots.
