According to Arbitron, Dallas – Ft. Worth, TX is the 5th largest radio market with a population of 5,216,100. According to Media Monitors, the #1 advertiser in Dallas last week on the radio was Estrella TV Network with 1,098 spots. Coming in #2 was Wal-Mart with 1,071 ads, while The Home Depot trailed in #3 with 974 spots. Fiestas Mexicanas was #4 with 810 spots and Verizon was #5 airing 785 announcements. AutoZone was #6, up from #83 running 782 spots, while Geico was #7 with 773 spots. Ace Cash Express was #8 with 642 commercials and McDonald’s was #9 with 566 spots. And coming in #10 was Subway with 554 spots.
In the nation last week, the #1 Energy and Power company was Direct Energy with 846 spots. SolarCity was #2 running 840 ads, while Reliant Energy was #3 with 742 spots. National Grid jumped from #59 to #4 with 695 commercials and SunPower plugged into #5 with 665 spots. TXU Energy was #6 with 653 spots, while Progress Energy was #7 with 648 spots. Florida Power & Light Company was #8 airing 561 spots and DTE Energy was #9 with 503 spots. XCEL Energy was #10 with 685 spots.
NATIONAL STATS
Media Monitors says we have a new #1, The Home Depot knocked out Geico. The Home Depot ran 54,489 spots, while Geico ran 40,076 ads. AUTOZONE jumped from #27 to #3 with 31,631 spots and McDonald’s was #4 airing 26,130 spots. Coming in #5 was Verizon with 24,418 spots.
