Damon's Grill launches new radio effort


With the fall sports season about to kickoff, Damon’s Grill wants to make sure enthusiastic fans never get carried away and go topless. So the sports-themed casual dining chain’s latest limited time offer features three new specialty steak and chicken toppers. The new radio commercials continue the "Ask Damon’s Grill" theme launched earlier this year, in which a radio host provides advice to callers. In the latest spot, the host advises an avid sports fan who threatens to show up bare-bellied in body paint to avoid going topless and order the new toppers. The promotion, which launched this week, also includes newspaper inserts, in-restaurant merchandising and emarketing. "Our Toppers event is designed to offer new and exciting flavors, starting at the very affordable price of 10.99," said Jon Quinn, VP/Marketing. The promotion ends 10/21.