The Content Factory, brand management for The Dan Patrick Show, announced today a two year partnership agreement with StubHub, the world’s largest marketplace for tickets. The multi-platform program will integrate the StubHub brand with all Dan Patrick media.
Details of the partnership include Dan Patrick voiced commercials spots for StubHub, sponsorship of the Dan Patrick Show studio, a Ticket Club with special opportunities for Dan’s listeners and promotional plans to highlight special StubHub ticket opportunities.
"We want to continue improving our radio program and all of the online benefits we offer to our listeners," said Patrick. "Aligning with StubHub will inform our listeners of the benefits of buying or selling tickets on the open ticket marketplace platform that has reinvented how sports fans find tickets today."
Patrick’s radio show, heard weekdays 9am – noon ET will now be broadcasted from the "StubHub Studios". Patrick’s StubHub Ticket Club will create a unique marketing opportunity that will live online at SI.com, danpatrick.com and Patrick’s affinity program Dan Nation. Additional promotions called "Who’s With Me?" will offer listeners chances to win prizes to see the nation’s top sports, concerts and entertainment events courtesy of StubHub. Dan Nation members will also have unique opportunities to "Live Like Dan" by accumulating points to win tickets from StubHub and "behind the scenes" access to the biggest stages of sports.
