ABC’s Dancing with the Stars won its time period for the 6th week running in both Total Viewers (20.2 million) and Adults 18-49 (4.3/12), leading second-place Fox with originals of House and 24 by 10.0 million viewers and by 16% in Adults 18-49 (Fox = 10.2 million and 3.7/11). DWTS registered as Monday’s most-watched television series for the 6th week in a row. The ABC dance performance program was also the night’s #1 TV series with Adults 18-49 for the 5th time in 6 telecasts.
Despite airing a repeat in the 10pm hour, ABC was Monday’s most-watched TV net for the 6th consecutive week, outdrawing second-place Fox with its all-original 8-10pm line-up by 4.6 million viewers (14.5 million vs. 9.9 million).
ABC was a strong second during prime to Fox (beating Fox by 11% in head-to-head competition from 8-10pm) in Adults 18-49 (3.3/9), outdelivering CBS by 38% (2.4/7) and NBC by 94% (1.7/5) . Although Castle was in repeat at 10pm this year but an original on the year-ago night, ABC’s Monday numbers grew year to year in both Total Viewers and Adults 18-49 for the 6th consecutive week (14.0 million and 3.2/9 on 4/27/09).
ABC’s Romantically Challenged took second the 9:30pm half-hour in Total Viewers (10.0 million) and Adults 18-49 (2.7/7-tie) and across key Women (W18-34/W18-49/W25-54). In fact the new ABC comedy outdrew the final half-hour of Fox’s 24 by 10% in Total Viewers (24 = 9.1 million). For the 2nd week in a row, Romantically Challenged improved its time period for ABC, over original comedy programming on the year ago night, boosting the slot year to year by 11% in Total Viewers and by 23% in Adults 18-49 (Surviving Suburbia on 4/27/09 = 9.0 million and 2.2/5). Romantically Challenged exhibited strong retention of its week-ago series debut in viewers (93%) and young adults (93%).
ABC’s repeat Castle finished #1 in Monday’s 10 o’clock hour among Total Viewers (8.1 million) and Adults 18-49 (2.0/6-tie), the ABC sophomore drama’s 4th time in 6 telecasts to top its hour on both Nielsen measures. Castle registered the series’ most-watched repeat ever and its second-highest-ever replay with Adults 18-49.
Please Note: DWTS aired from 8-9:32pm and Romantically Challenged from 9:32-10:00pm, so the numbers for both programs will adjust this afternoon with the release of Nielsen’s National Program Ratings.