‘Dancing With the Stars’ gives ABC Monday victory


ABC’s Dancing with the Stars won its time period for the 6th week running in both Total Viewers (20.2 million) and Adults 18-49 (4.3/12), leading  second-place Fox with originals of House and 24 by 10.0 million viewers and by 16% in Adults 18-49 (Fox = 10.2 million and 3.7/11).  DWTS registered as Monday’s most-watched television series for the 6th week in a row.  The ABC dance performance program was also the night’s #1 TV series with Adults 18-49 for the 5th time in 6 telecasts. 

Despite airing a repeat in the 10pm hour, ABC was Monday’s most-watched TV net for the 6th consecutive week, outdrawing second-place Fox with its all-original 8-10pm line-up by 4.6 million viewers (14.5 million vs. 9.9 million). 

ABC was a strong second during prime to Fox (beating Fox by 11% in head-to-head competition from 8-10pm) in Adults 18-49 (3.3/9), outdelivering CBS by 38% (2.4/7) and NBC by 94% (1.7/5) .   Although Castle was in repeat at 10pm this year but an original on the year-ago night, ABC’s Monday numbers grew year to year in both Total Viewers and Adults 18-49 for the 6th consecutive week (14.0 million and 3.2/9 on 4/27/09).

ABC’s Romantically Challenged took second the 9:30pm half-hour in Total Viewers (10.0 million) and Adults 18-49 (2.7/7-tie) and across key Women (W18-34/W18-49/W25-54).  In fact the new ABC comedy outdrew the final half-hour of Fox’s 24 by 10% in Total Viewers (24 = 9.1 million).  For the 2nd week in a row, Romantically Challenged improved its time period for ABC, over original comedy programming on the year ago night, boosting the slot year to year by 11% in Total Viewers and by 23% in Adults 18-49 (Surviving Suburbia on 4/27/09 = 9.0 million and 2.2/5).  Romantically Challenged exhibited strong retention of its week-ago series debut in viewers (93%) and young adults (93%). 
ABC’s repeat Castle finished #1 in Monday’s 10 o’clock hour among Total Viewers (8.1 million) and Adults 18-49 (2.0/6-tie), the ABC sophomore drama’s 4th time in 6 telecasts to top its hour on both Nielsen measures.  Castle registered the series’ most-watched repeat ever and its second-highest-ever replay with Adults 18-49.

Please Note:  DWTS aired from 8-9:32pm and Romantically Challenged from 9:32-10:00pm, so the numbers for both programs will adjust this afternoon with the release of Nielsen’s National Program Ratings.  

(source: ABC)