‘Dancing With the Stars Results Show’ took 3rd-place, ‘LOST’ #1


ABC is Up on Tuesday Year to Year for the 5th Time in 6 Weeks. “DWTS the Results Show” Produces ABC’s Strongest Results  Against “American Idol” in the Tuesday 8 O’clock Hour in 7 Years.  Up from its Last Original, “Lost” Equals its Best Adult 18-49 Number in 5 Weeks.  “V” Jumps 16% Week to Week and Boosts the Hour for ABC by 38% in Adults 18-49.  Over the Year-Ago Night, the Only Broadcast Show to Grow its Hour Year to Year.
Tuesday Night (8:00-11:00 p.m.)
ABC’s Tuesday lineup of “DWTS the Results Show,” “Lost” and “V” continued to deliver impressive year-to-year returns, as the Net was up over the same night last year for the 5th time in 6 weeks.  ABC’s numbers surged over the same Tuesday a year ago (5/5/09), also a night of all-original programming, by 1.2 million viewers (9.0 million vs. 7.8 million) and by 40% in Adults 18-49 (2.8/8 vs. 2.0/6).  

“DWTS the Results Show” (8:00-9:00 p.m.)
Continuing to grow its new earlier 8 o’clock time slot for ABC against Fox’s “American Idol,” “DWTS the Results Show” outdrew NBC’s time-slot veteran, “The Biggest Loser,” by 4.5 million viewers (11.9 million vs. 7.4 million).  Model, actress, mother, entrepreneur, philanthropist and activist Pamela Anderson was the 6th celebrity dancer eliminated from the contest this season. 

Among Total Viewers and Adults 18-49, “DWTS the Results Show” is generating ABC’s highest numbers in the time period against “American Idol” in 7 years – since 2003.

“Lost” (9:00-10:00 p.m.)
Opposite stiff original demographic competition at 9pm on Fox (“Idol”-fueled “Glee”) and NBC (second hour of a 2-hour “The Biggest Loser”), ABC’s “Lost” surged from its lead-in by 63% in Adults 18-49 (3.9/10).  Taking second place in Adults 18-49, “Lost” outperformed “The Biggest Loser” by 8% (3.6/9) and “NCIS: LA” by a best-ever 38% (2.8/7) in the hour.  Topping “Glee,” Lost ranked No. 1 in the hour across all key Men demos (M18-34/M18-49/M25-54). 

“Lost” was up from its last original telecast two-weeks-ago by 5% among Adults 18-49 (3.9/10 vs. 3.7/10), matching its best number in 5 weeks – since 3/30/10. 

“Lost” DVR Update:  TV’s No. 2 biggest gainer in Adults 18-49 DVR playback this season (behind only Grey’s Anatomy), “Lost” pulls in an additional 2.2 million viewers and picks up 1.2 rating points among young adults from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages.  That’s up by 19% and 23%, respectively, over its DVR lift last season.

“V-TUE” (10:00-11:00 p.m.)
Jumping by 16% among Adults 18-49 week to week (2.2/6 vs. 1.9/5), “V” continued to greatly improve Tuesday’s 10 o’clock hour for ABC year to year.  Versus the year-ago night with original drama programming (1.6/4 – “Cupid”), “V” boosted the hour by 38% and once again made ABC the only net to grow in the 10:00 p.m. hour year to year.  CBS (-8%) and NBC (-30%) were both down in the hour from the year-ago night. 

“V” finished No. 1 against its CBS and NBC drama competition in the hour with Men 18-49 (2.2/7) for the 6th straight week, topping “The Good Wife” by 29% (1.7/5) and NBC’s “Parenthood” by 29% (1.7/5).

“V” DVR Update:  On average in its 10 o’clock time slot, “V” delivers big gains over its first-reported numbers through DVR playback, jumping by 1.8 million viewers and by an additional 8-tenths of an Adult 18-49 rating point (+32%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals. 
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight
next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 5/4/10.)