All aspects of radio’s future in the dashboard of the connected car will be explored at DASH 3.0, which begins today in Detroit.
The two-day event is sponsored by Jacobs Media and our sister publication Radio Ink.
The connected car “snuck up on radio,” Jacob Media President Fred Jacobs said in a recent webinar on the topic.
As consumers feel more confident about the economy, experts predict they’ll start to purchase new cars — replacing vehicles that are now just over 11 years old on average.
That means people used to seeing traditional receiver with knobs and buttons will be confronted with new infotainment systems, and in some cases, need to hunt for the radio, which may not be on the first screen that comes up when they turn on the system. There’s no standardization among automakers on these systems, leaving consumers, in some cases, to struggle to pair their phone with their audio system and tune-in the radio, notes Jacobs.
At DASH 3.0, experts from companies like Visteon, Toyota, Cisco and NextRadio will help untangle what’s happening in the dashboard for radio executives. Noting the recent introduction of Apple CarPlay and Android Auto into the vehicle, as well as plans by Google and Apple to get into the dash, Jacobs says the event “is not a conference where speakers mince words.”
“It’s essential we get a great turnout to let automakers know we are engaged,” said Jacobs, noting that this conference is unique in that it brings together broadcasters, carmakers and their suppliers. Register here at: https://radioink.wufoo.com/forms/2015-dash/