Data-Driven Ad Sales for Local TV Broadcast

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Joan FitzGerald
SVP, PremiumMedia360
Special to RBR+TVBR


Broadcasters are making big investments in the future of television, pivoting from the sales-dominated culture that has driven success over the past several decades to data-driven, technology-focused people and systems that will drive success in the future.  Although broadcast continues to experience revenue growth, the growth isn’t as predictable as it used to be.  Advertisers have shifted dollars to digital media that are already data-driven and automated. 

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