It’s NBC News’ first interactive digital platform connecting viewers live during broadcasts: “Dateline,” NBC News’ longest-running primetime newsmagazine, will launch “Dateline Chatline,” an interactive digital platform that brings viewers together live during each broadcast to discuss the evening’s mystery, breaking news report, hidden-camera investigation or documentary in real time as it airs. “Dateline Chatline” is the first collaborative online platform of its kind for NBC News and the first live two-screen experience for any primetime newsmagazine across all networks.
It goes live on Friday, 7/13 at 9pm/8c with Keith Morrison’s report on the Deadly Connection. To join the online conversation, and to chat with Dateline’s anchor, correspondents and producers, go to DatelineNBC.com/Chatline.
“Dateline Chatline” merges all viewer “chatter” and discussion surrounding Dateline into one easy-to-access, user-friendly online site. Accessible on any browser across all digital platforms, including tablets, the web app instantly connects the newsmagazine’s vibrant and growing communities on Facebook, Twitter, GetGlue and DatelineNBC.com. Whether a Dateline viewer tweets about the show, comments on the program’s Facebook page, or connects to the broadcast via DatelineNBC.com, “Dateline Chatline” will sync all of the conversations into one. The web app also gives viewers easy access to check in on GetGlue. With one touch, viewers are able to earn exclusive weekly stickers and share that they are watching Dateline.
Viewers will have the opportunity to instantly interact with Dateline anchor, Lester Holt, correspondents Chris Hansen, Hoda Kotb, Josh Mankiewicz, Keith Morrison and Dennis Murphy, as well as the newsmagazine’s producers and production staff. Whether a viewer has a general comment about the story, or a specific question for the correspondent reporting, all comments will live on “Dateline Chatline” for others to follow and join in the conversation. In addition, viewers will be presented with engaging questions pertaining to each individual story and will be encouraged to add feedback throughout the broadcast.