Getting The Most Mileage Out Of Your Sponsorship


In this Classic Sales & Marketing column from the Media Information Bureau archives, New York Yankees Radio Network – CBS New York Sports Marketing pro David Scherman provides C-Suite professionals some sound advice on how to benefit the most from a sponsorship.

David Scherman

Auntie Mame proclaimed: “It’s a time for making merry, and so I’m for making hay. Tune the grand up, Call the cops out, Strike the band up, Pull the stops out, Hallelujah! It’s today!”

This should be the tune that every client sings when they launch a new sponsorship campaign.

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