DC and amusement parks spots examined; Symposium data released


This week, MediaMonitors examined Amusement parks, Theme Parks, Water Parks and Washington, DC, the 8th largest Arbitron radio market.

The #1 spot in DC last week was MATTRESS DISCOUNTERS with 650 spots. #2 was GEICO with 641 spots. Coming in #3 was HOME DEPOT with 634 commercials, while VERIZON was #4 running 594 announcements. #5 was the HD DIGITAL RADIO ALLIANCE with 554 spots and #6 was the UNIVERSITY OF MARYLAND with 502 spots. TOYOTA was #7 with 492 spots and THE WASHINGTON POST was #8 airing 394 spots. CHIPOTLE MEXICAN GRILL was ninth with 385 spots and BANK OF AMERICA was 10th running 371 spots.

The grand daddy of all Amusement Parks, SIX FLAGS was #1 raising 5270 spots on the radio last week. #2 was SEAWORLD ADVENTURE PARKS splashing 967 spots, while BUSCH GARDENS was #3 pouring 855 commercials. HOLIDAY WORLD & SPLASHIN' SAFARI hunted down the #4 slot with 715 spots. UNIVERSAL STUDIO shot into #5 with 640 spots, while CEDAR POINT was in the right direction moving from 12th to 6th with 624 units.

SCHLITTERBAHN WATERPARKS was in das #7 hole with 610 spots, while RAGING WATERS surfaced with 609 spots giving them the #8 position. DISNEY PARKS AND RESORTS moused in at #9 running 600 spots, while #10 was KENNYWOOD PARK thunderbolting their way into the top ten with 536 commercials.

On the NATIONAL SPOT TEN last week, HOME DEPOT was #1 running 35,920 units, HD DIGITAL RADIO ALLIANCE was next with 28,385 and GEICO came in third with 21,149.

For those who missed SYMPOSIUM 2007 that Interep and Bear Stearns held right before the July 4th break, MediaMonitors has posted the results of the study they presented at the event.

See it here http://www.mediamonitors.com/symposium2007.asp