DDB Worldwide wins Unilever Ice Cream brands

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Unilever has awarded its US ice cream brands, including Breyers, Klondike, Popsicle and Good Humor to DDB Worldwide. In addition to the US win, DDB also won both the global Heartbrand ice cream accounts and the Unilever dessert brands in global markets. In total, DDB will work on approximately half of Unilever’s global ice cream portfolio which represents half of the marketing spend. The agency’s first work will appear in 2009.