The sale of Beverly MA AM station WNSH-AM has made it to the finish line. The station was bought by Costa-Eagle Ventures LP and is now part of a Boston-area four-AM superduopoly.
The buyer is headed by Willow Farm Inc. Patrick W. Costa. The seller was Keating Willcox’s Willow Farm Inc.
According to the contract filed with the FCC, the price was $400K cash.
Frank Boyle brokered the deal on behalf of Willcox, and said that it was a bittersweet parting between station and seller. Willcox had taken the 1570 kHz station from a 500 W daytimer all the way up to 50 kW, and added 850 W night service. Eventually, according to Boyle, the station reduced daytime power to 30 kW in order to put more signal over Boston proper and less over the Atlantic Ocean.
The difficult economic times facing radio in general were a factor in Keating’s decision to sell.
Costa is adding the station to his existing group, which includes 800 kHz WNNW Lawrence MA; 1490kHz WCEC Haverhill MA; and 1110 kHz WCCM Salem NH.