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Home Adbiz Dear CMO: It’s Not The Spot, It’s The Creative

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Dear CMO: It’s Not The Spot, It’s The Creative

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July 5, 2018

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ads and spots and radio and TV
advertising age
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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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