In a major shift involving what many TV stations air during daylight hours, all future and current programs from Lionsgate’s Debmar-Mercury will now see CBS Television Distribution (CTD) Media Sales sell advertisers national barter time across its first-run programming.
Under the multi-year deal, programs including The Wendy Williams Show, the Steve Harvey-hosted Family Feud (produced by Fremantle) and Caught in Providence will be added to an 11-program media sales slate that sees Debmar-Mercury SVP for Branded Partnerships Karen Bonck working closely with CTD on advertiser integrations involving these and new series produced and distributed by Debmar-Mercury.
CTD replaces Debmar-Mercury’s longtime national syndication advertising partner, Twentieth Television.
“We’re excited to grow our portfolio with another top 10 hit in Family Feud and a young-skewing topical talk show like Wendy Williams to offer more value and one-stop shopping to our advertising clients,” said Steve LoCascio, COO/CFO of CBS Global Distribution Group. “We look forward to working with Mort and Ira in this new endeavor.”
CTD is home to Judge Judy; Wheel of Fortune and Jeopardy!; Dr. Phil; Entertainment Tonight and Inside Edition; and court shows Judge Judy and Hot Bench. In addition, CTD distributes Rachael Ray and The Doctors.