December 2011 RADAR CUME down in most demos

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As is the usual case after releasing RADAR AQH rankers—see RADAR 111 analysis–Arbitron has released CUME audience estimates for the 55 RADAR-rated networks.  On a weekly basis, network radio reaches approximately 189 million persons aged 12+, that’s 73% of the adult population nationwide. In this report the news is all demos are down for CUME except Adults 35+ (see chart). Premiere took the top four spots in 18-49 CUME Young Influencers, Super Moms, Young Influencers :15 and Top Market Networks; Dial Global, which now includes Westwood One’s networks, came in 5th with its Contemporary Network. For Adults 25-54, Premiere took the top two spots with its Super Moms and Young Influencers Networks and Dial Global came in third with its Contemporary Network.  


 

Demographic

RADAR

December 2010

RADAR

December 2011

Change

(000)

Reach (000)

Reach Rating

Reach (000)

Reach Rating

Persons 12+

189,685

73.7

189,015

72.8

-670

Adults 18+

172,292

74.1

171,718

73.2

-574

Adults 35+

118,732

73.3

118,796

72.5

64

Adults 18-49

103,455

76.6

102,140

75.7

-1,315

Adults 25-54

97,537

76.9

96,615

76.2

-922

See RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54

RADAR 111—December 2011 Network Rankings By Adults 18-49
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,943 (000)

RADAR-Rated Network   Rank Number of Units Cume Audience (000) Cume Rating (%)
Premiere Young Influencers Network   1 28 20,643 15.3
Premiere Super Moms Network   2 28 19,463 14.4
Premiere Young Influencers:15 Network xb 3 14 17,603 13.0
Premiere Top Market Network   4 28 16,389 12.1
Dial Global Contemporary Network xb 5 14 16,318 12.1
Dial Global Complete FM Network xb 6 14 16,290 12.1
Premiere Money & Smarts Network   7 28 12,155 9.0
Premiere Modern Women Network xb 8 14 11,904 8.8
Cumulus Media FM Connection   9 102 11,694 8.7
Premiere Today’s Men Network xb 10 14 11,619 8.6
Dial Global Adult Power xb 11 14 11,606 8.6
Premiere Super Moms :15 Network xb 12 14 11,489 8.5
Premiere Prime Time Network   13 28 11,312 8.4
United Stations Impact Network xb 14 14 10,802 8.0
Premiere Top Market :15 Network xb 15 14 10,784 8.0
Premiere Money & Smarts :15 Network xb 16 14 10,356 7.7
Premiere Daytime Youth Network xb 17 7 10,301 7.6
Dial Global WFM Weekday Network*   18 110 9,914 7.3
Dial Global Digital 24/7 Network   19 252 9,537 7.1
Dial Global News Weekday Network*   20 140 8,950 6.6
Dial Global Female Perspective xb 21 14 8,852 6.6
Dial Global FM Weekday Network*   22 110 8,642 6.4
Cumulus Media Female Connection   23 106 8,611 6.4
Dial Global WFM Day Network* xb 24 30 8,186 6.1
Premiere Everyday Women Network xb 25 14 7,620 5.6
CMN Prestige PMD xb 26 10 7,084 5.2
Premiere Daytime Adult Network xb 27 7 7,026 5.2
Dial Global FM Day Network* xb 28 30 6,856 5.1
Premiere Urban Network   29 56 6,598 4.9
American Urban Pinnacle Network xb 30 60 6,185 4.6
Dial Global WFM Weekend Network* xb 31 36 6,049 4.5
Dial Global Music & Entertainment xb 32 10 5,927 4.4
Dial Global News Day Network* xb 33 30 5,792 4.3
CMN Prestige AMD xb 34 10 5,503 4.1
CMN Radio Social xb 35 14 5,499 4.1
Cumulus Media Prime Access   36 56 5,388 4.0
Premiere Evening Youth Network xb 37 7 5,308 3.9
American Urban Renaissance Network   38 132 5,167 3.8
Dial Global FM Weekend Network* xb 39 36 5,144 3.8
Dial Global News Weekend Network* xb 40 68 4,887 3.6
Cumulus Media Prime Reach   41 117 4,877 3.6
Premiere FOX News Network xb 42 90 4,762 3.5
Cumulus Media Urban Advantage   43 28 4,722 3.5
Cumulus Media Family FM xb 44 10 4,591 3.4
Cumulus Media Metro Latino   45 56 4,181 3.1
Premiere Informed Network xb 46 10 3,924 2.9
Dial Global Adults Network* xb 47 10 3,879 2.9
Cumulus Media Hispanic Select   48 112 3,787 2.8
Cumulus Media Contemporary FM xb 49 10 3,511 2.6
Premiere Female Focus Network xb 50 14 3,016 2.2
American Urban STRZ Wknd Ent Network xb 51 20 2,900 2.1
Premiere Evening Adult Network xb 52 7 2,716 2.0
Cumulus Media Information   53 30 2,445 1.8
American Urban Elite Network xb 54 10 1,827 1.4
Dial Global Weekend Network* xb 55 4 822 0.6

*Formerly Westwood One
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.

RADAR 111—December 2011 Network Rankings By Adults 25-54
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 134,943 (000)

RADAR-Rated Network   Rank Number of Units Cume Audience (000) Cume Rating (%)
Premiere Super Moms Network   1 28 18,261 14.4
Premiere Young Influencers Network   2 28 17,065 13.5
Dial Global Contemporary Network xb 3 14 15,200 12.0
Premiere Young Influencers:15 Network xb 4 14 15,044 11.9
Premiere Top Market Network   5 28 14,525 11.4
Dial Global Complete FM Network xb 6 14 14,411 11.4
Premiere Money & Smarts Network   7 28 13,119 10.3
Premiere Today’s Men Network xb 8 14 11,763 9.3
Cumulus Media FM Connection   9 102 11,442 9.0
Premiere Money & Smarts :15 Network xb 10 14 11,319 8.9
Dial Global Adult Power xb 11 14 11,105 8.8
Premiere Modern Women Network xb 12 14 11,074 8.7
Premiere Super Moms :15 Network xb 13 14 11,036 8.7
Premiere Prime Time Network   14 28 10,969 8.6
Dial Global News Weekday Network*   15 140 10,110 8.0
Premiere Top Market :15 Network xb 16 14 9,685 7.6
United Stations Impact Network xb 17 14 9,599 7.6
Dial Global Digital 24/7 Network   18 252 9,454 7.5
Dial Global WFM Weekday Network*   19 110 8,952 7.1
Premiere Daytime Youth Network xb 20 7 8,799 6.9
Dial Global Female Perspective xb 21 14 8,406 6.6
Dial Global FM Weekday Network*   22 110 8,137 6.4
Dial Global WFM Day Network* xb 23 30 7,837 6.2
Cumulus Media Female Connection   24 106 7,689 6.1
Premiere Daytime Adult Network xb 25 7 7,670 6.0
Premiere Everyday Women Network xb 26 14 7,064 5.6
CMN Prestige PMD xb 27 10 6,971 5.5
Dial Global News Day Network* xb 28 30 6,717 5.3
Dial Global FM Day Network* xb 29 30 6,413 5.1
Cumulus Media Prime Access   30 56 6,335 5.0
Cumulus Media Prime Reach   31 117 5,895 4.6
CMN Prestige AMD xb 32 10 5,741 4.5
Premiere FOX News Network xb 33 90 5,713 4.5
Dial Global WFM Weekend Network* xb 34 36 5,694 4.5
Dial Global News Weekend Network* xb 35 68 5,651 4.5
Premiere Urban Network   36 56 5,591 4.4
Dial Global Music & Entertainment xb 37 10 5,517 4.3
American Urban Pinnacle Network xb 38 60 5,514 4.3
CMN Radio Social xb 39 14 5,466 4.3
Cumulus Media Family FM xb 40 10 4,925 3.9
Dial Global FM Weekend Network* xb 41 36 4,800 3.8
Premiere Informed Network xb 42 10 4,719 3.7
American Urban Renaissance Network   43 132 4,706 3.7
Dial Global Adults Network* xb 44 10 4,453 3.5
Cumulus Media Urban Advantage   45 28 4,240 3.3
Premiere Evening Youth Network xb 46 7 3,835 3.0
Cumulus Media Metro Latino   47 56 3,600 2.8
Cumulus Media Hispanic Select   48 112 3,271 2.6
Premiere Female Focus Network xb 49 14 3,239 2.6
Cumulus Media Information   50 30 3,025 2.4
Cumulus Media Contemporary FM xb 51 10 3,020 2.4
Premiere Evening Adult Network xb 52 7 2,824 2.2
American Urban STRZ Wknd Ent Network xb 53 20 2,612 2.1
American Urban Elite Network xb 54 10 1,567 1.2
Dial Global Weekend Network* xb 55 4 1,001 0.8

*Formerly Westwood One
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.

Last updated: 12.12.11