As is the usual case after releasing RADAR AQH rankers—see RADAR 111 analysis–Arbitron has released CUME audience estimates for the 55 RADAR-rated networks. On a weekly basis, network radio reaches approximately 189 million persons aged 12+, that’s 73% of the adult population nationwide. In this report the news is all demos are down for CUME except Adults 35+ (see chart). Premiere took the top four spots in 18-49 CUME Young Influencers, Super Moms, Young Influencers :15 and Top Market Networks; Dial Global, which now includes Westwood One’s networks, came in 5th with its Contemporary Network. For Adults 25-54, Premiere took the top two spots with its Super Moms and Young Influencers Networks and Dial Global came in third with its Contemporary Network.
Demographic |
RADAR December 2010 |
RADAR December 2011 |
Change (000) |
||
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
Persons 12+ |
189,685 |
73.7 |
189,015 |
72.8 |
-670 |
Adults 18+ |
172,292 |
74.1 |
171,718 |
73.2 |
-574 |
Adults 35+ |
118,732 |
73.3 |
118,796 |
72.5 |
64 |
Adults 18-49 |
103,455 |
76.6 |
102,140 |
75.7 |
-1,315 |
Adults 25-54 |
97,537 |
76.9 |
96,615 |
76.2 |
-922 |
See RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54:
RADAR 111—December 2011 Network Rankings By Adults 18-49
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,943 (000)
RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
---|---|---|---|---|---|
Premiere Young Influencers Network | 1 | 28 | 20,643 | 15.3 | |
Premiere Super Moms Network | 2 | 28 | 19,463 | 14.4 | |
Premiere Young Influencers:15 Network | xb | 3 | 14 | 17,603 | 13.0 |
Premiere Top Market Network | 4 | 28 | 16,389 | 12.1 | |
Dial Global Contemporary Network | xb | 5 | 14 | 16,318 | 12.1 |
Dial Global Complete FM Network | xb | 6 | 14 | 16,290 | 12.1 |
Premiere Money & Smarts Network | 7 | 28 | 12,155 | 9.0 | |
Premiere Modern Women Network | xb | 8 | 14 | 11,904 | 8.8 |
Cumulus Media FM Connection | 9 | 102 | 11,694 | 8.7 | |
Premiere Today’s Men Network | xb | 10 | 14 | 11,619 | 8.6 |
Dial Global Adult Power | xb | 11 | 14 | 11,606 | 8.6 |
Premiere Super Moms :15 Network | xb | 12 | 14 | 11,489 | 8.5 |
Premiere Prime Time Network | 13 | 28 | 11,312 | 8.4 | |
United Stations Impact Network | xb | 14 | 14 | 10,802 | 8.0 |
Premiere Top Market :15 Network | xb | 15 | 14 | 10,784 | 8.0 |
Premiere Money & Smarts :15 Network | xb | 16 | 14 | 10,356 | 7.7 |
Premiere Daytime Youth Network | xb | 17 | 7 | 10,301 | 7.6 |
Dial Global WFM Weekday Network* | 18 | 110 | 9,914 | 7.3 | |
Dial Global Digital 24/7 Network | 19 | 252 | 9,537 | 7.1 | |
Dial Global News Weekday Network* | 20 | 140 | 8,950 | 6.6 | |
Dial Global Female Perspective | xb | 21 | 14 | 8,852 | 6.6 |
Dial Global FM Weekday Network* | 22 | 110 | 8,642 | 6.4 | |
Cumulus Media Female Connection | 23 | 106 | 8,611 | 6.4 | |
Dial Global WFM Day Network* | xb | 24 | 30 | 8,186 | 6.1 |
Premiere Everyday Women Network | xb | 25 | 14 | 7,620 | 5.6 |
CMN Prestige PMD | xb | 26 | 10 | 7,084 | 5.2 |
Premiere Daytime Adult Network | xb | 27 | 7 | 7,026 | 5.2 |
Dial Global FM Day Network* | xb | 28 | 30 | 6,856 | 5.1 |
Premiere Urban Network | 29 | 56 | 6,598 | 4.9 | |
American Urban Pinnacle Network | xb | 30 | 60 | 6,185 | 4.6 |
Dial Global WFM Weekend Network* | xb | 31 | 36 | 6,049 | 4.5 |
Dial Global Music & Entertainment | xb | 32 | 10 | 5,927 | 4.4 |
Dial Global News Day Network* | xb | 33 | 30 | 5,792 | 4.3 |
CMN Prestige AMD | xb | 34 | 10 | 5,503 | 4.1 |
CMN Radio Social | xb | 35 | 14 | 5,499 | 4.1 |
Cumulus Media Prime Access | 36 | 56 | 5,388 | 4.0 | |
Premiere Evening Youth Network | xb | 37 | 7 | 5,308 | 3.9 |
American Urban Renaissance Network | 38 | 132 | 5,167 | 3.8 | |
Dial Global FM Weekend Network* | xb | 39 | 36 | 5,144 | 3.8 |
Dial Global News Weekend Network* | xb | 40 | 68 | 4,887 | 3.6 |
Cumulus Media Prime Reach | 41 | 117 | 4,877 | 3.6 | |
Premiere FOX News Network | xb | 42 | 90 | 4,762 | 3.5 |
Cumulus Media Urban Advantage | 43 | 28 | 4,722 | 3.5 | |
Cumulus Media Family FM | xb | 44 | 10 | 4,591 | 3.4 |
Cumulus Media Metro Latino | 45 | 56 | 4,181 | 3.1 | |
Premiere Informed Network | xb | 46 | 10 | 3,924 | 2.9 |
Dial Global Adults Network* | xb | 47 | 10 | 3,879 | 2.9 |
Cumulus Media Hispanic Select | 48 | 112 | 3,787 | 2.8 | |
Cumulus Media Contemporary FM | xb | 49 | 10 | 3,511 | 2.6 |
Premiere Female Focus Network | xb | 50 | 14 | 3,016 | 2.2 |
American Urban STRZ Wknd Ent Network | xb | 51 | 20 | 2,900 | 2.1 |
Premiere Evening Adult Network | xb | 52 | 7 | 2,716 | 2.0 |
Cumulus Media Information | 53 | 30 | 2,445 | 1.8 | |
American Urban Elite Network | xb | 54 | 10 | 1,827 | 1.4 |
Dial Global Weekend Network* | xb | 55 | 4 | 822 | 0.6 |
*Formerly Westwood One
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.
RADAR 111—December 2011 Network Rankings By Adults 25-54
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 134,943 (000)
RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
---|---|---|---|---|---|
Premiere Super Moms Network | 1 | 28 | 18,261 | 14.4 | |
Premiere Young Influencers Network | 2 | 28 | 17,065 | 13.5 | |
Dial Global Contemporary Network | xb | 3 | 14 | 15,200 | 12.0 |
Premiere Young Influencers:15 Network | xb | 4 | 14 | 15,044 | 11.9 |
Premiere Top Market Network | 5 | 28 | 14,525 | 11.4 | |
Dial Global Complete FM Network | xb | 6 | 14 | 14,411 | 11.4 |
Premiere Money & Smarts Network | 7 | 28 | 13,119 | 10.3 | |
Premiere Today’s Men Network | xb | 8 | 14 | 11,763 | 9.3 |
Cumulus Media FM Connection | 9 | 102 | 11,442 | 9.0 | |
Premiere Money & Smarts :15 Network | xb | 10 | 14 | 11,319 | 8.9 |
Dial Global Adult Power | xb | 11 | 14 | 11,105 | 8.8 |
Premiere Modern Women Network | xb | 12 | 14 | 11,074 | 8.7 |
Premiere Super Moms :15 Network | xb | 13 | 14 | 11,036 | 8.7 |
Premiere Prime Time Network | 14 | 28 | 10,969 | 8.6 | |
Dial Global News Weekday Network* | 15 | 140 | 10,110 | 8.0 | |
Premiere Top Market :15 Network | xb | 16 | 14 | 9,685 | 7.6 |
United Stations Impact Network | xb | 17 | 14 | 9,599 | 7.6 |
Dial Global Digital 24/7 Network | 18 | 252 | 9,454 | 7.5 | |
Dial Global WFM Weekday Network* | 19 | 110 | 8,952 | 7.1 | |
Premiere Daytime Youth Network | xb | 20 | 7 | 8,799 | 6.9 |
Dial Global Female Perspective | xb | 21 | 14 | 8,406 | 6.6 |
Dial Global FM Weekday Network* | 22 | 110 | 8,137 | 6.4 | |
Dial Global WFM Day Network* | xb | 23 | 30 | 7,837 | 6.2 |
Cumulus Media Female Connection | 24 | 106 | 7,689 | 6.1 | |
Premiere Daytime Adult Network | xb | 25 | 7 | 7,670 | 6.0 |
Premiere Everyday Women Network | xb | 26 | 14 | 7,064 | 5.6 |
CMN Prestige PMD | xb | 27 | 10 | 6,971 | 5.5 |
Dial Global News Day Network* | xb | 28 | 30 | 6,717 | 5.3 |
Dial Global FM Day Network* | xb | 29 | 30 | 6,413 | 5.1 |
Cumulus Media Prime Access | 30 | 56 | 6,335 | 5.0 | |
Cumulus Media Prime Reach | 31 | 117 | 5,895 | 4.6 | |
CMN Prestige AMD | xb | 32 | 10 | 5,741 | 4.5 |
Premiere FOX News Network | xb | 33 | 90 | 5,713 | 4.5 |
Dial Global WFM Weekend Network* | xb | 34 | 36 | 5,694 | 4.5 |
Dial Global News Weekend Network* | xb | 35 | 68 | 5,651 | 4.5 |
Premiere Urban Network | 36 | 56 | 5,591 | 4.4 | |
Dial Global Music & Entertainment | xb | 37 | 10 | 5,517 | 4.3 |
American Urban Pinnacle Network | xb | 38 | 60 | 5,514 | 4.3 |
CMN Radio Social | xb | 39 | 14 | 5,466 | 4.3 |
Cumulus Media Family FM | xb | 40 | 10 | 4,925 | 3.9 |
Dial Global FM Weekend Network* | xb | 41 | 36 | 4,800 | 3.8 |
Premiere Informed Network | xb | 42 | 10 | 4,719 | 3.7 |
American Urban Renaissance Network | 43 | 132 | 4,706 | 3.7 | |
Dial Global Adults Network* | xb | 44 | 10 | 4,453 | 3.5 |
Cumulus Media Urban Advantage | 45 | 28 | 4,240 | 3.3 | |
Premiere Evening Youth Network | xb | 46 | 7 | 3,835 | 3.0 |
Cumulus Media Metro Latino | 47 | 56 | 3,600 | 2.8 | |
Cumulus Media Hispanic Select | 48 | 112 | 3,271 | 2.6 | |
Premiere Female Focus Network | xb | 49 | 14 | 3,239 | 2.6 |
Cumulus Media Information | 50 | 30 | 3,025 | 2.4 | |
Cumulus Media Contemporary FM | xb | 51 | 10 | 3,020 | 2.4 |
Premiere Evening Adult Network | xb | 52 | 7 | 2,824 | 2.2 |
American Urban STRZ Wknd Ent Network | xb | 53 | 20 | 2,612 | 2.1 |
American Urban Elite Network | xb | 54 | 10 | 1,567 | 1.2 |
Dial Global Weekend Network* | xb | 55 | 4 | 1,001 | 0.8 |
*Formerly Westwood One
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.
Last updated: 12.12.11