RBR + TVBR TECHICAL NEWS
Looking for digital tools that can manage program retransmission billing, payments, and reverse retransmission calculations?
Denver-based Decentrix Inc. may have what your TV stations’ financial execs have been seeking.
Decentrix is now offering CloudMBI RetransFx, billed as a comprehensive set of interactive analytical tools for broadcasters.
“While advertising revenues have been fairly flat for the past 15 years, revenues from program retransmission fees are increasing and soon will account for nearly a quarter of broadcast stations’ total revenue,” said Decentrix President Taras Bugir. “Broadcasters stand to profit from the growth of this business area, but they need robust tools to enter into negotiations with the MVPDs more effectively. Spreadsheets and financial systems can’t provide the necessary insights.”
CloudMBI RetransFx seeks to remedy this conundrum by supplying analytics and reports. It is part of Decentrix’s BIAnalytix portfolio of media analytics solutions and is a cloud-based tool.
“In managing program retransmission billing and payments, RetransFx provides complete and secure access to all available historical information, ensures access to MVPD and station network contracts, and generates reverse compensation information and true net retransmission revenue to the station,” the company notes. “By supplying accurate net revenue figures, RetransFx enables sophisticated financial analysis and long-term planning.”
NAB 2016 CALENDAR UPDATE
Decentrix will hold CloudMBI RetransFx demos at the Microsoft booth at the 2017 NAB Show, set for April 22-27 in Las Vegas. RBR + TVBR Editor-In-Chief Adam R Jacobson will be at the NAB Show, providing details on the latest news.