Deconstructing The TV Commercial Pod


By Michael Kokernak

Viewership drives advertising dollars.  The more viewers the more dollars.  We try to find the most cost effective programming that delivers the greatest bang for the buck.  But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment.  When it comes down to it television is all about the pods.

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