Del Monte names Draftfcb AOR for pet lines


Del Monte Foods has named Draftfcb its integrated marketing AOR for its entire portfolio of pet products. The Draftfcb offices in San Francisco and Orange County will share lead agency responsibilities, with support from Draftfcb New York. The agency will be responsible for activities including, but not limited to, aiding in strategic planning, media planning and creative execution across print, broadcast and digital for all brands within the Del Monte Pet Products portfolio, including Meow Mix, Kibbles ‘n Bits, 9Lives, Milk-Bone and Pup-Peroni.

Draftfcb’s first work for its new Del Monte assignments will roll out in the coming weeks, beginning with a large-scale marketing push for Pup-Peroni dog snacks, via its San Francisco office, that includes a new equity campaign and tagline.