As a follow up to Deloitte’s Prediction 2019 forecast regarding the resilience of AM/FM radio, DMR/Interactive President/COO Andrew Curran engaged in a conversation with Duncan Stewart, the Toronto-based Director of Technology, Media and Telecommunications Research for Deloitte Canada.
His insights were put to words in a column penned by Curran that puts a magnifying glass on the correlation between higher education attainment and listening to AM and FM radio.
Do you believe the results? Is Stewart’s Canadian mindset out of sync with U.S. radio consumption habits, or is it right on the money? Be the judge by reading this report.