The 2022 Deloitte digital media trends survey is out, and it reveals that U.S. media companies are feeling more turbulence from the deeper currents shaping consumer behavior.
How so? After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But, Deloitte says, they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.