Delta Air Lines has been named the title sponsor of the MLB Civil Rights Games for both 2011 and 2012. The sponsorship for the this year’s game weekend includes brand exposure throughout all MLB events leading up to Fifth Annual Delta Civil Rights Game, airing on TBS beginning at 1:30p.m. ET on Sunday, 5/15 between the Braves and Phillies at Turner Field. Delta also served as a presenting sponsor of the Civil Rights Game in Cincinnati in 2010.
The game weekend consists of a three-day (May 13-15) series of events, which have been designed by MLB and the Braves to pay tribute to all of those who fought on and off the field for equal rights for all Americans.
Exposure includes signage at all receptions, the Baseball & Civil Rights Movement Roundtable Discussion, the MLB Beacon Awards Banquet presented by Belk, the Youth Summit/ “Wanna Play?” event in Centennial Park and all three games during this year’s Civil Rights Game weekend.
MLB will sldo create a new composite logo including the Delta logo with the Civil Rights Game mark. Delta will be featured in advertising, have scoreboard messaging during all three games of the Civil Rights Game weekend, and will have a presence during the TBS telecast of the 2011 Delta Civil Rights Game via commercials and billboards.
Delta’s signature event, the Delta Youth Baseball March, will take place prior to the game on 5/15. It includes thousands of Delta employees and youth baseball and softball players from the local community marching to Turner Field in support of civil rights. Delta will also be involved in the Civil Rights Diversity Sessions that will take place at local high schools to discuss the importance of diversity, especially within the Delta organization.
As the official airline of the Atlanta Braves, Cincinnati Reds, Detroit Tigers, Minnesota Twins, New York Yankees, New York Mets and St. Louis Cardinals, Delta sponsors more Major League Baseball Clubs than any other airline.