Described as a super PAC, the Democratic Majority PAC is doing its best to counter the efforts of Republican-backing PACs, and in particular, Karl Rove’s American Crossroads. It has followed AC into Missouri where it is using radio to mount a defense of Sen. Claire McCaskill (D-MO).
As in its very recent foray into elections in the US House of Representatives, DMP is using the Paul Ryan (R-WI) budget proposal, and in particular its future approach to Medicare, as a major talking point.
American Crossroads has already been active in the swing state, where McCaskill narrowly won a first term in 2006. According to Politico, AC’s activity there is specifically what drew DMP into the state, where it is using 60-second spots to counter AC and defend McCaskill.
AC spent about $50K with radio, and DMP is says its spending a “proportional” amount.
RBR-TVBR observation: There is some very good news here for radio. That is the simple fact that heavy-hitting, media-savvy organizations seeking to influence the electorate are very aware of the efficiency, versatility and effectiveness of radio. In the political arena, advertising begets more advertising, and the radio activity we’re already seeing could be a good sign as the 2012 campaign really begins to heat up.