Anybody think that the 2010 mid-terms haven’t started yet? Think again. In this case, the Democratic Congressional Campaign Committee is actually taking a page from the Bush-era Republican playbook – attacking Republican reps for voting against a war supplemental bill. Radio in seven districts will benefit.
The bill was aimed at sending over $100B to support efforts in both Afghanistan and Iraq, but it came with attachments which many Republicans objected to, and in the House they voted en masse to turn down the bill, mirroring the actions of Democrats during the Bush years, who also voted against bills to protest items attached to them. The Democrats faced criticism for not supporting the troops, and are now turning the tables on the Republicans with the same exact gambit.
Ads will run from 7/1/09-7/8/09, taking full advantage of the patriotism that goes with celebrating the Fourth of July.
Republicans believed vulnerable and on the current list of targets, according to Politico, include Ken Calvert (R-CA), Charlie Dent (R-PA), Jim Gerlach (R-PA), Dan Lungren (R-CA), Mike McCaul (R-TX), Lee Terry (RE.) and Joe Wilson (R-SC).
RBR/TVBR observation: This should be seen not only as a chance to collect money from Democrats. It is also an excellent opportunity to suggest to the Republican targets of these ads that they take advantage of your station to defend or counterattack.